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Microsoft cuts Surface pro tablet's price by US$100

August 5
2:58 AM 2013

This weekend, Microsoft cut Surface pro tablet's price by US$100. The reduction of the tablet's price transpired following the company's report that the tablet failed to make up for the money spent on marketing the product.

Microsoft's 64GB Surface pro tablet would now be worth US$799 while the 128GB tablet's price would be US$899. The discount came after Microsoft reduced Surface RT tablet's price by 30%. The sales of Surface RT, which was launched last October, were lower than expected. Last Tuesday, the company revealed that it earned only US$835 million in revenue from the tablets. The amount was lower than the US$900 million write down for inventory adjustments and US$898 million for advertisements.

Microsoft did not disclose the number of units that it sold. It also refused to specify the separate revenue from Surface Pro and Surface RT. However, data from Bloomberg showed that it sold roughly 1.5 million tablets to date. In contrast, last month, Apple announced that it sold 14.6 million iPads during the second quarter alone.

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