Microsoft launched Windows Phone App Studio, an online tool that would allow anyone to make Windows Phone 8's new program. The company wanted to produce more applications for its mobile platform. Windows Phone App Studio was designed to be used easily without creating any code.

"We've heard from many potential Windows Phone developers who have great ideas, but who might not have the coding skills to create an app using standard development tools," Microsoft's general manager for the program, Todd Brix, said through a blog post.

The Windows Phone app store of Microsoft has more than 145,000 apps. In contrast, Android has counted over 819,000 apps while Apple's iPhone and iPad hosts more than 900,000 apps.

During the second quarter of this year, Microsoft was able to ship only 8.9 million Windows phones. Strategy Analytics said the sales of Windows phones were up from last year's 5.6 million. On the other hand, Apple sold 31.2 million iPhones while 182.6 million Android units were shipped.