'Touch first', Microsoft's epic failure

By IVCPOST Staff Reporter

Jul 23, 2013 12:08 PM EDT

Microsoft's recent financial announcement suggested that the giant tech firm may be heading towards its biggest drop. The company's dismal revenue data prompted its stock to fall more than 11% the day after the announcement.

Recently, Microsoft performed a US$900 charge to its tablet "Surface RT" inventory, which analysts believe caused the company's tanking on the stock market. However, even without the charge, things would have remained negative for the tech titan. Simply put, industry experts said, Microsoft offers nothing to the consumers right now.

In the past, the company's release of Windows 7 was touted as Microsoft's best move, garnering critically positive reviews for its updated operating system. However, its latest touch-oriented offering might have caused the company big money.

Their Windows 8 operating system relied heavily on touchscreen sales, which many consumers did not exactly follow. Consumers didn't care for snazzy touchscreen options, they wanted mobile capability. Smartphones went big, but the Windows 8 capable devices were ignored.

Financial analysts recognize the company's extremely slow movement, unlike competitors which didn't risk on the touchscreen phenomenon touted to be 'the next big thing' in the industry.

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