Users of Facebook in first world countries might be using the web service for its ubiquitous nature. To those in emerging markets, however, Facebook provides more than just social networking service. The website saves them big money.

According to a research, consumers of the smartphone industry from emerging markets use the free web service to cut down on costs. "Millions of people in developing markets like India, Indonesia, and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone," according to an announcement made by the company itself.

The website also offered new avenues for users in these emerging markets to boost the consumer industry. Studies show that there is an increase of users that use Facebook to gain profit. In the Philippines, entrepreneurs take advantage of the high number of users in the country to advertise their online businesses.

In Kenya, a study suggested that Facebook is treated quite differently than in the website's home market. Users in rural Kenya tend to consider the service as a "luxury" instead of mundane, which most users describe the social network. The low bandwith in the area challenges the website's access, making it only accessible to those who are capable of better connection.

Analysts believe that Facebook's wide range can be utilized by different markets for different purposes, especially in developing areas where untapped marketing possibilities are open for ventures and businesses.