Apple CEO Tim Cook summed up the problem during a conversation with sales staff at a London Apple Store: "We've never sold anything as a company that people could try on before."
Breaking News
Hundreds of millions of Windows PC users are vulnerable to attacks exploiting the recently uncovered "Freak" security vulnerability, which was initially believed to only threaten mobile devices and Mac computers, Microsoft Corp warned.
Apple Inc (AAPL.O), the largest U.S. company by market value, will join the Dow Jones industrial average .DJI, replacing AT&T Inc (T.N), in a change that reflects the dominant position of the iPhone maker in the U.S. consumer economy.
U.S. stocks closed lower on Friday and the S&P 500 declined for a second straight week after a strong monthly jobs report as investors bet that the Federal Reserve could raise interest rates sooner than previously expected.
HBO is in talks with Apple Inc to be its launch partner for the highly anticipated HBO Now video streaming service, according to a report in Wednesday's International Business Times.
Apple Inc (AAPL.O) and Google Inc (GOOGL.O) said on Tuesday that they have developed fixes to mitigate the newly uncovered 'Freak' security flaw affecting mobile devices and Mac computers.
Two years after U.S. legislators branded it a national security threat, China's Huawei Technologies Co Ltd is planning a campaign to win over U.S. consumers, rolling out new mobile phones and wearable devices backed by a marketing effort.
It may be by far the most valuable American company but Apple Inc still can’t get into at least one exclusive club – the 30-member Dow Jones Industrial Average.
Samsung Electronics Co Ltd unveiled its latest Galaxy S smartphones featuring a slim body made from aircraft-grade metal, in a bid to reclaim the throne of undisputed global smartphone leader from Apple Inc.
The main talking point at this week's Geneva car show is likely to be a vehicle that may never be built: the Apple car. The world's automakers will gather in the Swiss city to tout their latest minivans, city cars and sport utility vehicles against an uncertain market backdrop, with growing signs of recovery in Europe offset by slowing demand in emerging markets.
Visa Europe has announced a new, more secure way for consumers to pay retailers via smartphones, a move that could set the stage for Apple's Apple Pay and rival payment services to be introduced into Europe in the coming months.
The Nasdaq ended higher on Monday for a ninth straight day following gains in Apple (AAPL.O), while the Dow and S&P 500 eased off recent record highs as lower oil prices dragged down energy shares.
Japan Display Inc (6740.T) is considering building a plant to supply smartphone screens for Apple Inc (AAPL.O) and is negotiating with the U.S. company for investment in the project, a person familiar with the situation said on Friday.
A year and a half ago, Apple Inc (AAPL.O) had applied for just eight patents related to auto batteries. Recently, it has hired a bevy of engineers, just one of whom had already filed for 17 in his former career, according to a Thomson Reuters analysis.
Top U.S. hedge fund management firms, including David Einhorn's Greenlight Capital and Philippe Laffont's Coatue Management, reduced their stakes in Apple Inc during the fourth quarter, ahead of the iPhone maker's strong rally in 2015, according to regulatory filings.
