US-based fitness app MyFitnessPal to launch localized apps for Asian expansion

By VCPOST Staff Reporter

May 03, 2014 09:51 AM EDT

American nutrition and fitness startup has announced its most recent step in its international expansion. The startup will be launching localized apps to enter China, Japan, and South Korea, according to TechCrunch.

Co-founder Mike Lee said: "We will be adding additional languages, but we've really handled the core set" and that they will now focus on "continuing to execute and grow the user base."

MyFitnessPal had already launched its first set of international apps in June 2013. Just this week, the startup released the Chinese, Japanese, and Korean versions of the app, bringing its total languages to 14. Although the app was already present in other countries, Lee said they still want to build their Asian audience. For MyFitnessPal, launching an international app does not just involve language translation; it also includes local units of measurement and local food data, the report detailed.

At present, MyFitnessPal already has 50 million registered users. Yesterday, the company released a study that found social sharing to be a positive contributing factor to weight loss The startup also announced that the step tracking data of the iPhone 5S will be integrated into its own apps, TechCrunch reported.

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