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Facebook enters fitness arena with purchase of Finnish fitness app maker ProtoGeo

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(Credit: Reuters) An illustration picture shows the log-on screen for the Website Facebook on an Ipad, in Bordeaux, Southwestern France.Facebook
April 25
9:19 AM 2014

Facebook has acquired ProtoGeo Oy, the Finnish company that made mobile fitness tracker Moves. The financial terms of the acquisition deal was not disclosed, according to The Independent.

Under the terms of the said deal, the Moves team would be integrated into Facebook to improve their products and services. The fitness tracker will also continue to function as a standalone app. As the Moves team said, there are "no plans to change that or commingle data with Facebook," the report relayed.

The Moves app uses the built-in accelerometers of smartphones to monitor the movement of the user. The app features a clutter-free format of the information display. Launched in 2013, Moves has been downloaded more than four million times for both iOS and Android mobile phones, the report detailed.

The purchase of ProtoGeo marks Facebook's latest move in its effort to expand its portfolio of mobile apps. The transaction ushers the social network into the competitive industry of mobile fitness. Facebook has also just spun off the messaging function of its main app into the standalone app Messenger, The Independent added.

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