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US-based fitness monitor Moov attains $40K crowdfunding target in 90 minutes

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(Credit: Moov) This image shows a homepage screenshot from the website of California, US-based fitness tracking device Moov.Moov
February 28
5:28 PM 2014

Nikola Hu, a former engineer at Apple, and his friends launched a crowdfunding project yesterday to raise $40,000 for their fitness tracker called Moov. The team says the campaign has achieved its goal in 90 minutes, wrote TechCrunch.

Moov co-founder Meng Li said: "As an entrepreneur it feels great because it proves there is a real consumer demand for digital coaching. We are ecstatic and galvanized to keep learning and listening to feedback from our pre sales community."

The new pre-ordered fitness monitor is scheduled to ship in summer this year. According to the Moov team, many users have opted to order two pairs of the device instead of their initial single order. The crowdfunding campaign saw Moov launch a $59 offer for the device and a discounted price of $99 for a pair, the report detailed.

Moov links to a mobile app that provides users with real-time audio coaching on the way that they run, lift weights, and perform other workouts. The device measures their form when they swim, run, do cardio boxing, and other activities. This helps users perform better during workouts and prevent injuries, TechCrunch reported.

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