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California SaaS database startup Connectivity secures $6.3M in Series A round

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April 25
6:30 AM 2014

Previously bootstrapped Saas (Software-as-a-Service) database startup Connectivity has closed its first funding round at $6.3 million. Its investors include Greycroft Partners, Rincon Venture Partners, Double M Partners, TenOneTen Ventures, Daher Capital, SLP Ventures, and Eytan Elbaz, according to VentureBeat.

Chief executive officer (CEO) Matt Booth said:  "The data we run today is the precursor of the marketing automation platform of tomorrow. We are focusing on helping the enterprise market and national companies with their presence in local markets. Ultimately, we are allowing companies to know what their clients are saying about them."

The startup's SaaS customer-centered platform helps small to large enterprises gather pertinent data about their customers. These would include eating, drinking, and buying habits of customers that visit their stores. Connectivity will also release a newer generation of its marketing-automation tool before the end of the spring, the report detailed.

Connectivity currently has 92.000 paying subscribers. Last year, the startup posted revenue of $3 million. IT is now on its way to reach the $10-million mark this year, VentureBeat added.

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