Private equity group CVC Capital Partners has offloaded a 19.4% holding in Denmark's beauty retail operator Matas. The Danish retailer said on Friday that the deal is valued at DKK1.8 billion ($216 million), according to Reuters.

In 2007, CVC shelled out DKK5.22 billion to acquire a 66% stake in Matas. On Friday, the UK firm sold 7,918,186 of its shares at DKK150 apiece. This price is a 30% premium from the June price when Matas got a listing on the Copenhagen Stock Exchange, the report detailed.

Morgan Stanley, Nordea, and Carnegie were the joint bookrunners on the transaction conducted on Friday, the report added.

Matas shares went up 3.3% at DKK155.50 by 0818 GMT, against a 0.2% increase for Denmark's benchmark index, Reuters reported.

Founded in 1949, Matas operates a chain of 295 stores across Denmark that sell personal hygiene and beauty products. The firm also has 2 stores in Sweden. At present, the company employs 2,300 workers, according to the Matas website.