Retailers gearing for all important Christmas shopping season

November 2
7:28 AM 2013

Retailers hoped everyone enjoyed Halloween. Move over Jack O'Lantern, it's now time for tinsel and Santa Claus shopping.

Amongst the retailers aiming to cash in on Christmas shopping spree is Walmart, where it had opened stores in November with Christmas displays and new deals. The retail giant is pushing forward with seven new deals a month early than its usual schedule, with great diacounts on consumer electronics at levels reserved for the day after Thanksgiving, which is the so-called cyber Monday.

Target on the other hand is already inviting its shoppers to sign up for emails on Black Friday. Sears also has its own promotional gimmick, where instructions are provided on a prominent button to make sure they receive the gifts purchased by Christmas Eve. Macy's has prepared its Black Friday ads.

A research firm expects lower than expected numbers this year for the crucial holiday shopping season. This comes as more people opt to do their shopping online instead of being in a crowded mall with long queues at the register. According to ShopperTrak, retail revenue would rise by 2.4% in November and December. This is a low number, compared to 3% from 2011 and 2012.

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