According to a Techcrunch report, Minneapolis startup LeadPages had received a USD million investment commitment from venture capital firm Foundry Group. The funding would reportedly go towards expansion of its data analytics engine-powered landing pages services similar to Google Inc.

Leadpages caters its services to businesses who would like to afford customer habits and other pertinent information needed for real-time, meaningful analysis. The startup provides templates on web-accepted HTML5 programming language that customers could use to generate sales leads and achieve sales goal conversions.

Foundry Group has been making investments in early-stage information technology startups in the United States. Headquarted in Boulder, Colorado, Foundry has been pursuing companies that are in human computer interaction, marketplace, glue and adhesive industries. Some of their portfolio companies included social media games provider Zynga, third-part services integrator Singly and cloud database service Mongolab.

LeadPages currently competes with other companies who offer similar services like Kickoff, Google and Salesforce. According to Techcrunch, LeadPages' real edge would be its focus in new markets influenced by products built from data.