McDonald's is rolling out a new value-focused menu in April as it tries to win back customers who have been put off by rising prices.
The fast-food giant announced its "McValue 2.0" plan in a message to franchise owners, introducing $3 items and $4 meal deals aimed at helping budget-conscious diners.
The move comes after years of price increases following the pandemic, which made even basic meals feel expensive for many people.
"We have achieved incredible progress together and remain committed to meeting ever-changing customer needs," the company said in its message to franchisees.
The updated menu will replace earlier buy-one-add-one deals. Customers will soon be able to buy items like 4-piece Chicken McNuggets or a Sausage Biscuit for $3 or less, FoxBusiness reported.
A $4 breakfast meal will include a McMuffin sandwich, hash brown, and coffee, offering a simple and lower-cost option to start the day.
The company said there is strong agreement between corporate leaders and franchise owners to make the menu more affordable. Store teams are expected to begin training soon to prepare for the launch.
McDonald's rolls out 'McValue 2.0' menu with $3 and $4 meals after years of post-pandemic price hikes https://t.co/DSyuyy0dyv
— FOX Business (@FoxBusiness) March 12, 2026
McDonald's Pushes Cheaper Meals
CEO Chris Kempczinski said earlier this year that the company is focused on staying competitive when it comes to price.
"We absolutely are going to make sure that we are protecting our leadership position in value," he said during a February investor call.
The push for cheaper options follows customer feedback about rising menu costs. Many people, especially younger adults, have shared online how much prices have changed compared to past years.
According to LGMCorp, some viral posts even compared older prices—like burgers under $1—to today's higher costs, highlighting how much things have shifted.
Still, McDonald's recent value deals have shown signs of success. Last year's $5 meal offer and promotional campaigns helped bring more customers back into stores.
US sales rose 6.8% in the fourth quarter, beating expectations and marking the company's strongest growth in nearly two years.
Company leaders say the value strategy is especially important for lower-income customers, who have been most affected by inflation and rising living costs.
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