Apple and Google are in talks regarding the development of iPhone AI features powered by Gemini. This new effort was revealed by people who are familiar with the two companies' activities.

Previously, Apple had discussions with Microsoft-backed OpenAI to potentially use its AI model for iPhone enhancements. But, it is also in active negotiations with Google for the same purpose.

Apple, Google Venture to Gemini-Powered iPhone AI Features 

According to Reuters' latest report, Apple is readying new features for its upcoming iOS 18 based on its homegrown AI models. To develop these advanced features, Apple needs to partner with an AI company. 

People familiar with the matter claimed that Apple is considering making Google its partner in this effort. TechCrunch reported that the iPhone maker is already looking to license Google's AI technology.

Once this happens, Apple could start introducing AI-powered features with iOS updates as early as 2025. However, the two tech firms haven't decided on the terms or branding of an AI agreement.

They also haven't finalized how the potential agreement would be implemented. Tech enthusiasts said that it is unlikely for a deal to be confirmed until June.

But, consumers could expect an announcement from Apple on its upcoming annual Worldwide Developers Conference.

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Apple Trying To Keep Up With AI Race

Apple has been experiencing pressure to catch up with competitors in the ongoing AI race. These include Anthropic, OpenAI, Microsoft, and Google.

Aside from asking for help from Google or OpenAI, Apple is also making drastic efforts to use its own models to power some of the on-device capabilities of the new iOS 18.

This new iPhone software update is also expected to be introduced at the WWDC 2024.

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