Google's gain is Apple's loss

July 27
8:34 AM 2013

Wednesday morning was a big day for Google after launching the new Nexus 7 tablet and the Chromecast. The Nexus tablet's price was set to be US$229 for the 16GB unit which is US$100 less than Apple's iPad mini. In addition, Chromecast is a US$35 HDMI stick that was supposed to vie against AppleTV that was worth US$99.

Google hardware celebrated the big day but analysts described it as a day that showed the huge difference between Apple and Google. Apple was smartphone and tablet's dominant force. It started innovating long before Google entered the rivalry on hardwares. From July 2012 to June 2013, the global market share of Android rose to 37.93% from only 26.53%. Conversely, Apple's iOS plunged over the same period to 25.09% from 25.41%.

In the tablet sector, Apple's global market share dropped to its lowest point which was 35.50%. Its shipments fell from 19.5 million in the first quarter to 14.6 million on the next. Analysts explained that the tech titan's dominance was threatened by the lack of new product and the abundance of android tablets on the market. Analysts further said that if Apple continued to make its customers wait, it is possible that most of them would already shift to android products given that Google takes the glory of flooding the international market with quality merchandises on their cheap prices.

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