Facebook breathes easy for now

By IVCPOST Staff Reporter

Jul 25, 2013 08:21 AM EDT

Facebook remained as the foremost social network. With its 1.1 billion users, boundless advertising capabilities and ability to adjust with the changing media landscape, its shareholders could really breathe easy for the time being.

CEO Mark Zuckerberg and his team were being questioned about the longevity of success for the company. However, even if new social networking sites continued to pop up, Facebook was guaranteed to remain at the top because of the loyalty of its users. 

52% of users still prefer Facebook. Google+ only had 24% of all the users while Yahoo observed relevant log-in gains. Twitter and Pinterest also had significant increase in the log-ins. Nonetheless, statistics showed the e-commerce traffic and media sharing still occurred in Facebook even if other sites continued to rise in the ranks.

Facebook said that it earned 12 cents per share on revenues of US$1.81 billion from April to June. It added that 41% of its advertising profit came from the use of mobile devices while 30% was derived from advertisements on the phone.

"The work we've done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future," Zuckerberg added.

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