Social networking conquered an important role in the life of many people. Because of the growth attained by the industry, several technology companies focus on the applications that involved social media.

As Facebook continued its expansion, a potential 1.1 billion base users would be targeted. Its initiative called Facebook for every phone was anticipated to help attain the goal after gaining 100 million new users per month.

Facebook's marketing in emerging nations involved deals for mobile operators. A free of charge or discounted access for the patrons became its edge. Analysts believed that Facebook possessed an influential prospect that could win long-term loyalty of recent worldwide users. Since Facebook already succeeded in giving internet access via Facebook on inexpensive and data-frugal devices, its target was said to be within its reach.

"In a lot of foreign markets, people think that the Internet is Facebook," Clark Fredricksen, an eMarketer executive said through the New York Times.

According to experts, Facebook was able to understand the individual markets where people were in need of a low-cost phone that was not a data hog. However, Facebook said that it was not expecting a fast payoff. For this quarter, analysts anticipated earnings of US$.14 for every share on revenue of US$1.62 billion.