Apple Music is picking up on its competitor, Spotify, with 11 million paying subscribers. The number is more than half of Spotify's total members since it was launched in June last year.

According to USA Today, Spotify has 20 million members. Spotify has started its operations since 2011 in the United States. Meanwhile, Apple Music was released in June, with a free 90-day trial. It has gradually been drawing in more clients, and keeping them.

Only a couple of weeks ago, Apple said it had announced its achievement to collect 10 million subscribers. It was uncovered during the John Gruber's "The Talk Show," podcast that draws a big number of audiences among Apple engineers. Apple executives Eddy Cue and Craig Federighi were the guests at the show.

Apple and Spotify are still the leaders in digital music, with some competitors such as Pandora and Google Tidal. Pandora with its free music streaming should accept the fact that there has been a decrease from its users from 81.4 million to 81.1 million in the last quarter. There has been a hot discussion on Wall Street that the company might be offered for auction. Edison Investment Research has stated that Spotify is probably very much interested.

Other than Apple Music, the executives additionally have mentioned on the podcast that the iCloud service gains 782 million clients. ICloud service is widely used by Apple's users to keep photographs and documents. 

Meanwhile, Tech Crunch has mentioned that the number is particularly fascinating due to the rapid growth of the service. Apple introduced it last June with free, three-month trial on iOS for users, which later will cost them $9.99 to get for the month to month access to limitless digital music. Then it continued landing on Android in November.

There are some features that have been removed from its trial version to support more subscriptions. In particular, it closed the access to its curated Apple Music radio stations, and chose to make Beats 1 radio for non-subscribers. But the impact still needs to be waited.

CNET also mentioned that according Apple CEO Tim Cook in October, there were at least 6.5 million individuals registered for the service. It was just 5 months from its June launching. Apple Music is additionally accessible in the UK for £10 a month and in Australia for AU$12.

Spotify, which has the same cost for its premium membership as Apple, has collected 75 million listeners who enjoy the service for free, besides the 20 million paying members. Meanwhile, Pandora has been struggling and is likely to look for acquisition. It seems that Apple Music is quite a rival among the other similar services.