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Even with the launch of the latest mobile operating system and some new smartphones, BlackBerry still keeps on failing to establish a major smartphone platform that could be behind the lead of Android from Google and iOS from Apple Inc.

BlackBerry dropped to fourth place since its market share plunged to 3% from 2012's 5%. The International Data Corporation, a research firm, stated that the new market share of BlackBerry reached "levels not seen in the history of IDC's mobile phone tracker."

Microsoft's windows Phone platform took BlackBerry's position with 3.7% of the whole market share, up from last year's 3.1%. The Wall Street Journal's Will Connors said the global market share of Android rose to 79.3% from last year's 69.1%. On the other hand, Apple's share of the worldwide smartphone market nose-dived to 13.2% from 2012's 16.6%.