Diaper wars: Kimberly to take on P&G through innovation, higher ad spend

Kimberly-Clark Corp (KMB.N) is set to increase advertising and promotional spending for its diapers and launch new products in an escalating war with bigger rival Procter and Gamble Co (PG.N) in North America.

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P&G exploring sale of $7 billion Wella hair care unit - sources

Procter & Gamble Co (PG.N) is working with Goldman Sachs (GS.N) to explore the sale of its Wella hair care business that could be worth around $7 billion, sources familiar with the matter told Reuters, as the world's largest consumer products company streamlines its business.

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P&G to exit Duracell battery business

Procter & Gamble Co (PG.N) said it would exit its Duracell battery business, likely through a splitoff into a separate company, as it looks to focus on faster-growing brands.

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P&G shuffles management, focuses on streamlining co

Procter & Gamble Co (PG.N) said on Wednesday that the head of its North American business, Melanie Healey, will retire next June, as the company puts together a new leadership team in an effort to revive sagging sales growth and gain market share.

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Mars Inc. to acquire Procter&Gamble's pet care brands valued USD2.9 billion

Mars Inc. announced on Wednesday that it would acquire the pet care brand names of Procter&Gamble in a deal valued USD2.9 billion, reported Reuters.

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New York brand advocacy startup Crowdtap picks up $5M in Series B funding

New York, US-based brand advocacy startup Crowdtap picked up $5 million in a Series B funding round led by Foundry Group to continue inspiring its customers to create quality promotional content on blogs and social media sites.

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Boston social ad startup announces $4.5M extension to Series B funding

Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.

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Procter and Gamble recalls dry pet food for salmonella contamination

The Procter & Gamble Company voluntarily recalled some lots of its Eukanuba and Iams dog and cat foods for possible Salmonella contamination.

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