PPR on Divestment Spree

By Marc Castro

Feb 26, 2013 03:07 AM EST

In a report by French newspaper Les Echos, PPR, the French luxury and sports brand is in discussion with Nordic Capital for the sale of Ellos, the Scandanavian subsidiary of its Redcats line. The proposed sale can top Eur300 million or US$395million.

The said sale and transfer would be completed within the next three months according to Los Echos, who declined to name sources. PPR has been divesting itself of the mail order Redcats business after failing to find a wholesale buyer.

Last January,  PPR was in discussion with Alpha Private Equity for the sale of its Cyrillus and Vertbaudet clothing brands for children. The projected sale would include existing debt and is expected to reach Eur 119 million or US$156 million for the whole unit.

Other divestments done include plus size fashion line OneStopPlug Group, which was sold to Charlesbank Capital Partners and Webster Capital for US$525 million last December. 

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