With a multi-million pound deal, Eutechnyx has sold its ownership of the NASCAR computer game franchise to DMi Inc. to focus on other projects this year.

The Journal revealed that Eutechnyx sought to focus on an impending project to launch in China this year as the chief executive of Eutechnyx Darren Jobling detailed.

"Selling our interest in the NASCAR franchise will allow us to 'double down' our efforts on Auto Club Revolution (ACR) as we approach our impending launch in China this year," Jobling said. Business Sale Report said that Eutechnyx is currently developing its 2.0 version of its online racing game under the franchise of ACR.

ACR, according to Jobbling, is one of the biggest games market in China if they will be considered the first to officially license free-to-play racing game to release. Jobbling said, "There is nothing in the current market that boasts the same technological advances, is free to play and yet has as many authentic, licensed cars and tracks as ACR does."

He also said that he is proud to be working along closely with their Chinese partners and have associates that would help spread far and wide upon achieving a lot as an independent working studio apart from their main offices in the Gateshead. The company has been working alongside ZeroLight, a proprietary software division to recruit new talent to achieve the promise of having the "most exciting year in terms of the development of our cutting edge games and technology products as Jobbling quoted in a statement.

The chief executive also stated that they have already known the DMi owners and also the industry veterans - Ed Martin and Tom Dusenberry - for a number of years with big ambitions for the game.

For him, he believes that by giving its rights to the DMi, the game will soon earn higher success with their future game designs since the said company has also gained the games' library of assets from the previous owner together with the exclusive rights for the franchise.

"We're confident that in passing the baton to DMi, NASCAR Team Properties has the ideal partner to build on our success and set their platform for continued growth," Jobbling noted. He added that this same company has seen more styles in the gameplay which were previously unnoticed and has emphasized much more of its authenticity to its new levels.

DMi is an indirectly subsidiary of HC2 Holdings which its headquarters are located in North Carolina, the same place considered as a home for the NASCAR industry.

The North East firm has been enjoying the huge success of the NASCAR Team-licensed titles since 2010 where the game recorded as one of the top in the US games charts racked up with series of major awards.

NASCAR is an acronym that stands for The National Association for Stock Car Auto Racing, which is also a sanctioning body for most popular form of motor sports in the US.  

The new NASCAR video game will be released with its new simulation in 2016.