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ABC Show "Fresh Off The Boat" Receives Offensive Comments on Social Media; Will Episode 5 Entail "All About Chopsticks?"

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January 30
10:06 AM 2015

Last January 29, Thursday, a crappy Tweet promotion of a new sitcom "Fresh Off The Boat" immediately received rants from the social media. Angry words from persons Eddie Huang and Jeff Yang were noticed.

According to one blog site, an official Twitter account of the new sitcom of the network was tweeted and directly made several negative responses from the online community. The post depicted different people from the world with their hats. Another site defined the appearance of the tweet. It was described with faceless avatars that wore hats like a turban, a cowboy, a sombrero, and a kufi, which was considered one of the reductive manner to represent the different races of the world.

"Fresh Off The Boat" is an upcoming American situation comedy series created by Eddie Huang that is based from his own life story as a chef and a food personality. This sitcom is also the first Asian-American television comedy since 1994.

Tweets from Mimi Wong (@whoismims) said, "Ummm not sure what to make of this terribly reductive ad for," with hashtags, "#FreshOffTheBoat twitter.com/freshoffabc/st..." and Jeff Yang (@originalspin), "@whoismims @MrEddieHuang @FreshOffABC I bet it's an agency. This is classic "well meaning but WTF" marketing, which I'm sadly immersed in."

Huffington Post cited that the marketing department had been aware of this promotional strategy made according to a representative for ABC. However, the said department has no official comment said as of the moment.

The team also had faced similar ignorance from a journalist at the Television Critics Association Winter Press Tour right before they posted the tweet.

One reporter asked, "I wanted to ask a question. I love Asian culture ... and I was just talking about chopsticks, and I just love all that. Will I get to see that, or it will be more Americanized?"

With sarcasm, Huang and the showrunner Nahnatchka Khan responded, "It's more about chopsticks."

Khan added, "Wait till episode 5, it's all about chopsticks."

The same site also added that there was one offensive tweet that was deleted by the show's Twitter account. Jeff Yang (@originalspin) said that right after the show knew the tweet, they immediately removed it from their account. 

"Confirmed: That tweet is being yanked & the production is reading the riot act at the social media agency right now @whoismims @MrEddieHuang," Yang recently tweeted. 

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