A European-based show launches called "Putting Up With Humans" on web TV channel Cats 24/7.

One may expect to find videos staring a blue wig cat eating rice balls for her birthday. Still another showcases a cat manipulated by the human puppet master dancing to dubstep.  All content is provided by Youtube.

The company aims to bring the same experience a person receives from TV to web videos. In this respect, people would be motivated to watch videos and they monetize off this from advertising.

UK Wired asks the question to the founders Nick Grouf, Ilya Pozin and Tom Ryan: "But is it really fixing a problem that viewers have?"