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Tencent Holdings to launch Chinese version of Candy Crush Saga

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April 16
9:59 AM 2014

Tencent Holdings Ltd would launch the Chinese version of the infamous game, Candy Crush Saga, in China. The move was after Candy Crush Saga’s maker, King Digital Entertainment, looks to persuade new users outside Europe and US, reported Reuters.

The popular game will hit China through Tencent’s Weixin and Mobile QQ platforms. According to Chinese agency iResearch, Weixin has already gained 225 million active users since January.

King Digital CEO Riccardo Zacconi said, "Tencent has the largest mobile social network in China." He also added that the company is hoping that the collaboration of the two firms would make the already infamous Candy Crush Saga game "as popular in China as in the rest of the world".

Last 2013, Candy Crush has taken USD493 million in the last three months of the year. It has also ranked on top of the global sales chart and was among the most downloaded apps of last year. This was according to an IPO final of King Digital this year, reported Business Insider.

Tencent has been battling Alibaba in China for the online market.

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