WordPress.com parent firm Automattic has purchased long-form content discovery platform Longreads. The value of the said deal was not disclosed, according to TechCrunch.

Longreads founder and chief executive officer (CEO) Mark Armstrong said of the deal: "Our team has always been small... and we've known that, to make good on our original vision, we'd need more help, from the community and from like-minded partners... We see a huge opportunity to go deeper with our mission, both through Longreads and WordPress.com-to find undiscovered talent, to celebrate the work of writers and publishers you already love, and bring even more of the best storytelling onto the Internet. The WordPress.com editorial team is growing, and we're excited to now be a part of it."

Under the terms of the acquisition deal, Longterm will continue to operate as it is. Armstrong will also join Automattic's team, but he will continue to provide Longread with resources for scaling, the report detailed.

Established five years ago, Longreads is a platform where users can search or read long-form content. The company has never received institutional funding, but has managed to sustain itself through optional membership fees. Users pay an annual fee of $30 for access to premium content on the platform, TechCrunch reported.