Ometria has secured $1.5 million in a seed financing from a group of 15 angel investors. QXL founder Tim Jackson, Kelkoo founder Phil Wilkinson, and former eBay exec Elisabeth Ling are among the investors in the round, according to TechCrunch.

Under the terms of the deal, Ling will become part of Ometria's board. The UK-based startup will use the new capital to expand its 12-person workforce and enhance its platform, the report detailed.

Startups cited Ometria co-founder Ivan Mazour explaining the concept of the company: "Personalisation and customer acquisition are the biggest challenges that online retailers face at the moment... This is why our platform has been built from the ground up by retailers, for retailers - giving our clients the ability to use segmented customer groups for their marketing, to use customer lifetime value to determine which channels are sending the best customers, and to get a clear picture on which products to merchandise to maximise profitability."

Established in February 2013, the startup's real-time platform provides data to help online retailers and other e-commerce businesses strengthen its customer loyalty. The said platform is compatible with other e-commerce platforms including Shopify and Magento, the report explained.