Digital commerce firm eCommera bags $41M in Series C round

By Nicel Jane Avellana

Feb 23, 2014 07:06 PM EST

Software firm eCommera raised $41 million in its Series C financing round, TechCrunch reported.

Dawn Capital led the round which was also joined in by ePlanet Capital, Frog Capital, Westcoast Capital, WPP and WTI. The proceeds brought to more than $50 million raised by the digital commerce company to date, the report said.

In its website, eCommera describes itself as "the only analytics-driven commerce suite that connects your channels, operations and data to drive omni-channel growth across the globe" so that companies can grow in all channels across all countries, ship items via store, warehouse or supplier inventory and make decisions that will result to profits.

This is done by using data analytics software which utilizes such retailer information as the number of views, inventory and buying history in order to arrive at better decisions when it comes to the important facets of a business such as customer service, marketing and order fulfillment, among others. Its SaaS platform enables retailers to gain an understanding of what actually fuels the sales and growth of an e-commerce website. It also makes them understand the things that are not working, the report said.

One example of a service offered by the company founded by Amazon's former Chief Scientist and IBM Smarter Commerce former Chief Strategy Officer is identifying the products promoted by the retailer that are actually selling and whether customers are satisfied or not with their purchases. Last year, there were over $4 billion online orders across 70 brands in 32 countries that were processed and scrutinzed by eCommera. This included those from big names like Neiman Marcus, Clarins, Brooks Brothers, and Sur la Table, among others, the report said.

eCommera North America President John Squire told TechCrunch that an increasing number of retailers are trying to find ways to comprehend merchandising, customer service approach and the like as they place their inventory on the Internet.

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