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Omniata secures $5.2M in Series A round

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March 12
1:33 PM 2014

San Francisco-based Omniata has closed its Series A funding round raising $5.2 million, a statement about the financing said.

The round for the unified digital platform was led by Creandum and joined in by early backer Sigma West. Creandum is a Nordic venture capital company that holds offices in Stockholm and Menlo Park. Sigma West, meanwhile, led Omniata's seed funding round which raised $1.6 million. The latest funding round brought to $6.8 million raised by the company to date. As part of the deal, Creandum Principal Daniel Blomquist will become part of the Board of Directors of Omniata, the statement said.

Proceeds from the latest funding round will be deployed towards addressing the demand for its platform when it was in beta, hastening growth and adding to its list of services. It will also be used to add more people to its workforce and form strategic alliances. Digital firms like Rovio, EA, Grand Cru and Miniclip relied on the analytics and engagement platform of Omniata.

Omniata Founder and Chief Executive Officer Alex Arias said in the statement, "We want to help companies to spend more time building smart products that use data and less time building the data platform to power them. We are humbled to see that our value proposition has resonated strongly with our customers, and has fueled demand in our product. We're thrilled to have world-class investors such as Creandum and Sigma West on our team, firmly believing in our vision, product and team."

By combining analytics, real-time CRM, CMS and A/B testing to its platform that has the power to evaluate and make the most of the user experience in real-time, Omniata allows firms to work more intelligently, the report said.

Creandum Principal Daniel Blomquist said in the statement, "We have followed the Omniata team from the very start and are incredibly impressed with what they have achieved in a short time frame. They have built an amazing product which leading mobile and digital businesses are queuing up to get access to."

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