Workday acquires San Francisco predictive analytics firm Identified

February 27
12:48 PM 2014

Workday announced today that it has purchased predictive analytics firm Identified, according to TechCrunch. Financial terms of the said deal were not disclosed in the report.

In a statement cited by TechCrunch, Workday said Identified's "product development team is expected to enhance search capabilities and accelerate the delivery of predictive analytics and machine learning throughout Workday's suite of applications."

Identified started in 2011 as a professional job search engine and later shifted its focus to analytics-based recruiting software. Its trademark is SYMAN, an artificial intelligence technology that helps organize fragments of professional data from the social media to pick out new insights in the career industry. To date, Identified has raised $22.5 million in funding from its investors, said the report.

It seems Workday wants Identified's SYMAN technology to be applied to all its products. And since Identified has several high-profile data scientists and engineers, its acquirer will also gaining talent through the transaction, TechCrunch reported.

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