Apple enhances Loyalty Program with deeper discounts, more items

By Nicel Jane Avellana

Mar 11, 2014 06:05 AM EDT

Apple has improved its Loyalty Program with additional discounts and items, TechCrunch reported.

Geared towards those who spend at least over $5,000 a year on Apple products, the Loyalty Program is usually availed by organizations such as schools or IT departments of companies. There are three tiers to the program. The first is the red tier for those that spend $5,000 in 12 months. The second is the green tier for those who spend $35,000 in one year and the blue tier are for the heavy spenders or those who spend $200,000 in 12 months, the report said.

The price slashes given for items across these tiers have been enhanced further. Discounts given for the Mac, for example, have been deepened further in the more affordable tier from 5% to 6% to 8% in the higher tier. Accessory discounts for third parties also went up 10% from 5% in the lower tier and even higher in the more expensive tier. Meanwhile, the discount for iPads remain anywhere from 2% to 4% depending on the model and the quantity divided in ranges of 50, the report said.

For the first time in its Loyalty Program, Apple has included iPhones. While the actual discounts given for iPhones have not yet been determined, it's most likely a "variable amount" like that given to iPads, the report said.

Aside from iPhones, Apple has also included Apple TV to the program. The device is very popular for schools and companies seeking to strengthen their capabilities in business and classroom presentations that work well with an iPad. Compared to the very complicated set up of projectors, an iPad Air connected to an Apple TV provides a more streamlined system. The addition of Apple TV to the Loyalty Program showcases that Apple is addressing the needs of its bulk-buying clients, the report said. 

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