Procter & Gamble Co to unveil first smartphone-connected toothbrush

February 20
12:30 PM 2014

Procter & Gamble Co. will release the worlds first toothbrush with personalized brushing advice given from a smartphone application in June, Reuters reported.  

The company will start selling the technology-savvy toothbrush under the Oral-B brand of Procter & Gamble. A Bluetooth 4.0 link is embedded in the toothbrush so it can be connected to a smartphone app which, in turn, can be programmed using the help of your dentist to guide your brushing. For example, the app can be programmed so that it will prompt you to clean the areas in your mouth that you often fail to pay attention to, the report said.

Global Associate Director for Oral-B Michael Cohen-Dumani told Reuters in an interview that the app gives guidance in real-time. He added, "Dentists always tell us: 'People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss'."

The toothbrush will join other smartphone-connected devices when it gets introduced next week in the yearly Mobile World Congress in Barcelona. These devices are capable of performing different kinds of measurements, such as the distance that a walker has traveled and the number of calories taken in, among others, the report said.

Cohen-Dumani said the smartphone app, developed with the help of professionals, provides real-time brushing progress. It tells the user when it's time to clean another area of the mouth and cautions users if they are putting too much force on their brushing. The smart toothbrush is expected to sell for £199 or $330 in Britain and €219 in Europe, the report said.

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