Yahoo debuts new Gemini platform to combine mobile search and native ads
After almost a year of declaring that it will focus on mobile, Yahoo has now launched a new platform that lets advertisers combine mobile search and native advertisements, according to VentureBeat.
In a blog published today, the US-based search giant debuted Yahoo Gemini. Yahoo cloud platform group Senior Vice President (SVP) Jay Rossiter and mobile and emerging products SVP Adam Cahan described Gemini as a "unified marketplace" that brings together mobile search and native advertising.
Rossiter and Cahan said in the blog post: "By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place - driving greater performance and higher impact for their businesses and brands."
Gemini can be used in the Yahoo Ad Manager platform. The tool aims to turn out ads that the target audience can more easily connect with and are more compatible with both mobile and the native service platform. The launching of Yahoo Gemini could help the search giant gain traction over Google and other rivals in the search-advertising sector, VentureBeat reported.