Facebook wants to steal the "second screen" crown from Twitter in the Super Bowl XLVIII coverage, according to VentureBeat.

Facebook has partnered with television producers and Fox Sports, and infused new features in a bid to be the top second-screen discussion forum in 2014, according to Reuters on Friday. Re/code also said the firm has also tapped football players and stars to give away incentives such as extended market reach if they publicly share updates during the Super Bowl, the report detailed.

Twitter, on the other hand, provides game excerpts through the Twitter account of the National Football League (NFL), said Reuters. In addition, the Wall Street Journal (WSJ) said the microblogging platform has been collaborating with big firms in the past few months to come up with the greates marketing reach and budgets, the report.

Both social media firms have their own fans. And big brands are looking to push out their content on both platforms, the report added.

For the first time, Super Bowl is being broadcast in Spanish. Moreover, more companies have been airing their ads before the game to make the commercials more familiar to viewers, the report noted.

Lastly, for the first time, today's Super Bowl is sharing the limelight with Groundhog Day, TechCrunch reported.