New York's Viggle snaps up rival social TV startup Dijit Media

By VCPOST Staff Reporter

Jan 29, 2014 11:47 PM EST

Social TV startup Viggle announced today that it was buying indirect rival Dijit Media. The financial terms of the acquisition deal, however, were not disclosed, according to VentureBeat.

Viggle utilizes game mechanics to encourage customers to use its check-in service while watching live TV programs. The company also gives out different items as rewards or incentives to its customers, the report explained.

The New York-based startup said it plans to integrate Dijit's TV listings and recommendation-focused features into its own services. These features include NextGuide and Dijit's reminder button. The acquisition is a sensible move for Viggle since Dijit holds a more advanced technology to power its service. In addition, the California startup also has many lucrative tie-ups. As part of the deal, Dijit's team will be joining Viggle in its headquarters, the report detailed.

Viggle already has some experience in the acquisition of other TV-related firms. Last month, the startup purchased TV news and social platform WetPaint in a $30-million deal. Before that, the firm attempted and failed to add competitor GetGlue (which is not renamed TVtag) in 2013, VentureBeat reported.

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