Google partners with LEGO to create online brick-building playground

January 29
8:44 AM 2014

The team of Google Chrome is arranging a team-up with LEGO to bring the colorful toy bricks to the Internet through the Build with Chrome app. The said site can be accessed via computer, smartphone, or tablet, according to VentureBeat.

Google product marketing manager Adrian Soghoian posted the news today in a blog post. He said the technology of the Build the Chrome app began as an experiment by a team in Australia. When the project took off, the Chrome team decided to let everyone in on the fun. This may be related to the February release of "The LEGO Movie," the report explained.

The virtual LEGO playground allows a user to take brick-stacking lessons for aspiring master builders, or simply to just play right away. The app is also a plug for social network Google+. Users can view and share their LEGO creations via Google+, the report detailed.

Google believes that a project like the virtual LEGO playground will showcase the capabilities of the browser. It can also inspire developers to continue building on Chrome, VentureBeat reported.

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