Seattle beauty product startup Julep launches $75K crowdfunding campaign for bendable nail polishing tool

By VCPOST Staff Reporter

Jan 28, 2014 11:09 AM EST

Julep has launched a $75,000 crowdfunding campaign on its website to test the demand for its bendable nail polishing tool. The company's backers include Andreessen Horowitz and Maveron, according to Geek Wire.

The tool is called the Plie Wand. It works like a skinny pen that snaps on to the top of the nail polish caps of Julep. With its long handle, users are able to achieve more control even with their non-dominant hand. The said tool is also capable of twisting, pivoting, and bending on its own. Thus, excessive wrist motion is eliminated in the nail polishing process, the report detailed.

Chief executive Jane Park partnered with Apple mouse designer IDEO to develop the Plie. The two firms went through more than 200 prototypes before coming up with the final version of the product, the report explained.

Julep is a beauty product startup based in Seattle. The company plans to run more crowdfunding campaigns to test the demand for its upcoming new products, Geek Wire reported.

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