France-based firm Criteo raised USD 250 million from its initial public offering in the US. The advertiser had priced its per share offering at USD 31 apiece. On Monday, the firm said it had expected to sell its shares at USD 27 to USD 29 per share. It had initially priced the share offer in the range of USD 23 to USD 26.

From its plan to sell 7.2 million shares, the company sold 8.08 million American Depository Shares or ADS in the share sale. With the ticker "CRTO," Criteo would start trading on the Nasdaq on Wednesday.

According to a Reuters report, the pricing for Criteo's IPO showed investors were putting their money in technology startups. A bigger IPO would be happening next month as social media platform Twitter would go public.

Established in 2005, Criteo's roster of clients included Expedia, Lenova and Macy's. With its IPO price, the company now has a value of USD 1.69 billion.