Starbucks moves WiFi to supply chain

October 22
1:07 PM 2013

One of Starbucks Corp's novel ideas was giving away WiFi to its customers, now is approaching Web technology to its supply chain. Now, the company is using web technology for its networking coffee makers, refrigerators and other appliances.

In the next year, Starbucks is planning to double the number of Clover coffee brewing machines, which has the functionality to connect to the cloud and record customer's orders. The information would help update recipes as well as be monitored for its performance. Another goal would be connecting the fridges to indicate if a carton of milk has spoiled or not.

In an interview, Starbucks Senior Vice President Marianne Marck said, "We are investing in different technologies to make it easier for our baristas."

Many in the food service business are interlinking their operations to the Internet through the aggregation of information to provide better service to the its customers yet at the same have full automatic control throughout the service facility is the goal. This is just one part of the overall Web connected services aside from smartphones and customers would grow to triple its current size to USD27 billion by 2016.

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