Twitter's attrition rate is a challenge for investors

By Marc Castro

Oct 20, 2013 10:34 AM EDT

For some people, many did not see the point in joining Twitter, much more the use of the microblogging service. Now, many people who used but quit Twitter are faced with the most anticipated initial public offering in the United States. 

According to recent Reuters/Ipsos poll, about 36% of 1,067 individuals who joined Twitter say they rarely or do not use it at all. 7% say that they have closed their account. The survey was done between October 11 and 18 has both a credibility interval of between plus or minus 3.4%.

Comparatively, only 7% of 2,449 Facebook users report not using their online network. About 5% have shut down their account and its credibility interval is at 2.3%.

With the comparison, the attrition rate of Twitter is an issue that has challenged the microblogging service over the years. Despite having high profile users such as Pope Francis and US President Barack Obama, Twitter still has to be as mainstream as Facebook.

The key is making ordinary individuals use Twitter as an indispensible part of their lives. When this is entrenched, the ability to attract advertisers and turn a profit would be easier done.

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