Applift receives investment funds from Prime Ventures

By Marc Castro

Oct 18, 2013 12:26 PM EDT

An additional investment of USD7 million from Prime Ventures was received by mobile games marketing platform AppLift. This new infusion came after Prime Ventures recently closed its Series A funding round totalling USD13 million. The total capital infusion reached USD20 million.

According to Prime Ventures Partner Roel de Hoop, "AppLift has overperformed significantly since our initial investment. The company has a world-class team in a fast-growing market. We are happy to support their fast growth, not only with our expertise but aslo with additional capital."

For its part, AppLift CEO and co-Founder Kaya Turner said, "After we announced the first funding round, we were approached by many other investors who were interested in a follow-on investment. We spoke with several of them but finally decided to give the additional volume to Prime Ventures. We are very happy with our collaboration and their contribution to our growth."

Part of the investment comes as a secondary funding from its majority shareholder HitFox Group. The company helps mobile game advertisers maintain loyal, quality gamers at scale during a CPI basis. 

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