Scottish gaming tech company receives support from venture capitalists

By IVCPOST Staff Reporter

Jul 15, 2013 11:32 PM EDT

An Edinburgh-based company which provides predictive modelling technology to video game programmers secured GBP860,000 in private and public funding.

The Scottish GamesAnalytics is being supported by investors which include Scottish Enterprise, Par Equity, and STV Group. The funding round included follow-up investments of around GBP400,000 from the Scottish Investment Bank's Scottish Co-investment Fund. The net proceeds will be utilised to hasten product development and reinforce sales and marketing programs. The funds will also allow the firm to boost its reach in Free-2-Play markets such as cloud gaming.

GamesAnalytics employs innovative technology to offer customers feedback tools for the gaming industry. Its data analytic solutions were constructed to allow videogame programmers improve revenue by letting them understand player behaviours and for them to eventually optimize their videogame's game play.

"The company has made significant progress over the last couple of years developing its technology and analytics services as well as establishing an impressive cross-platform client base, following its initial modest angel investment," Tim Christian, GamesAnalytics chairman, said. "This new investment will enable us to accelerate platform development and deployment across all gaming sectors and the company is committed to developing best-of-breed analytics tools which enable publishers and developers to deliver intelligent Player Relationship Management strategies."

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