Roku launches new hardware amidst Apple TV device update rumors

By Rizza Sta. Ana

Sep 25, 2013 01:14 PM EDT

Roku, a streaming media hardware company, recently introduced new streaming player models. The models were redesigned versions of Roku LT, Roku 1 and Roku 2 in small, set-top boxes. The new models were reportedly a strategic move for Roku to reach out to more conservative buyers as it had also imbedded some features of its new flagship model Roku 3. The hardware upgrade was launched as speculations about Apple updating its TV streaming media device came in.

The new models were in sleek black designs with bubble rounded sides. The models would also have user access to the company's Channel store to expand content options. Users in the United States can access over 1,000 third-party channels via the Roku, but UK, Canada and Ireland users could only access up to over 450 channels.

Entry-level Roku LT costs USD49.99 a unit, but customers who wish to have considerably similar features of the Roku 3, including the headphones could purchase Roku 2 at USD79.99.

Roku had sold over 3 million streaming media devices last fall, which was a pretty good figure compared to giant Apple's 5 million devices. More customers also favor Roku's content sources and low-end products. 

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