Matthew Panzarino, who is Managing Editor of The next Web and Senior Editor of Techcrunch, argued in his latest column that although there has been a proliferation of cheaper DSLR and point-and-shoot cameras with impressive technology, people would always be going to their smartphones to capture life's moments.

In his column, he said that Apple's intention to focus on its camera specs had paid off. Although the newly-released iPhone5s remained at 8 megapixels, it produces best photos in shootouts as Apple designed its own image signal processor (ISP) to work compatibly with the phone. 

The ISP is compared to a digital signal processor in digital cameras and acts like a brain that thinks about images only. The ISP woulds correct the images captured, coverts the formats, and would apply the correct tone and color adjustments that photos would appear more subtle and in accurate color. The improved specs would also allow the smartphone to capture photos under low lighting. The iPhone5S also boasts other technologies that would reduce common auto-exposure errors and make images sharper. The dual-LED flash in the iPhone 5S was said to be perfect solution to address issues of capturing photos in indoor and artificial lighting, making more photos balanced in color and subjects would have natural skin color.

Apple's shares closed with a 1.65% decrease at USD464.90 on Friday. Analysts had said that the timely launch of its new iPhone models, iPhone 5S including, would hope to steer mobile phone sales up from 31.2 million recorded in the third quarter this year.