US President Donald Trump announced Saturday that he plans to impose an additional 10% tariff on Canadian imports after Ontario aired an anti-tariff ad featuring former President Ronald Reagan.
The ad, which ran during the first two World Series games, criticized US tariffs, angering Trump and prompting him to end ongoing trade talks with Canada.
"Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD," Trump wrote on Truth Social while flying aboard Air Force One to Malaysia, CTV News reported.
"Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now."
Ontario Premier Doug Ford said the ad would be pulled after the weekend.
The $75-million campaign was intended to run until the end of January and aimed to highlight the negative effects of tariffs on both Canadian and American economies.
Ford emphasized that the ad sought to start a discussion about the economy and the impact of tariffs on workers and businesses.
Donald Trump is raising YOUR prices, because HIS feelings got hurt https://t.co/Z9s1MrEjpn
— Dan Pfeiffer (@danpfeiffer) October 25, 2025
Donald Trump's Tariffs Could Cost US Consumers $50B
Canadian officials quickly responded to Trump's announcement. Trade Minister Dominic LeBlanc stressed that trade negotiations are the responsibility of Canada's federal government, not provincial leaders.
"Progress is best achieved through direct engagement with the US administration," LeBlanc said, underscoring the need for formal discussions rather than reacting to provincial campaigns.
According to AP News, Canada has already been affected by US tariffs, with a 35% duty on most non-free-trade-compliant goods and higher rates on steel, aluminum, and certain energy products.
Prime Minister Mark Carney has been working with US officials to mitigate the economic damage, noting that more than three-quarters of Canadian exports go to the United States, totaling nearly $3.6 billion CAD in daily trade.
Experts warn that the new tariffs could also harm American consumers. Flavio Volpe, president of the Automotive Parts Manufacturers' Association, estimated the cost of the additional duty at around $50 billion, saying the measure would ultimately impact US buyers.
California Governor Gavin Newsom echoed the concern, calling the tariffs "punishing the American people with higher costs."
Trump criticized the ad for misrepresenting Reagan's views. While the ad reordered portions of Reagan's 1987 speech, analysis from The New York Times concluded it did not alter or misrepresent his words.
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