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On Monday, Starbucks unveiled a fresh feature in its mobile app—an official "secret" menu now available to rewards members.

While fans have long shared DIY drink recipes online, this marks the first time Starbucks has embraced custom creations directly in its app. Customers can now order select fan-favorite drinks with just a tap.

The first four drinks on the rotating menu include:

Cookies on Top: A cold brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumbles
White Mocha Shaken Espresso: A twist on the Brown Sugar Oatmilk Shaken Espresso with two pumps of white chocolate mocha and topped with cold foam
Dragonfruit Glow-Up: A mango dragonfruit lemonade refresher blended with peach juice and topped with cold foam
Lemonade Tea with Popping Pearls: A mix of black tea and lemonade with raspberry popping pearls
According to DailyMail, these drinks can be found under the "Offers" tab in the Starbucks app.

Starbucks Launches $25K Drink Contest for Rewards Members

To spark creativity and engagement, Starbucks also launched a new contest that runs through July 20.

Rewards members are invited to submit their own custom Grande-size drinks. Entries will be judged based on creativity, flavor, and fan appeal.

"Submit your best Grande custom drink and we'll see how it stacks up," the company said on its website, CBS News said.

Five finalists will each receive $5,000 and have their drinks featured in the app from August 18–25. A final public vote will determine the grand prize winner, who will take home $25,000.

This new effort is part of Starbucks' plan to simplify ordering and reconnect with customers. Earlier this year, the company made changes to how it charges for syrups and sauces—setting a flat 80-cent fee per drink regardless of add-on type.

Starbucks has also committed to hiring 85,000 new workers across its US stores in an effort to improve service and bring back a more personal touch.

This includes a new policy encouraging baristas to handwrite notes on drink cups.