Amazon founder Jeff Bezos sold nearly 3 million shares of the company earlier this month, totaling about $665.8 million, according to a regulatory filing made public Tuesday.
The sale took place over the first two days of July and is part of a larger plan that allows Bezos to sell up to 25 million shares through May 2026.
The filing with the US Securities and Exchange Commission (SEC) shows that Bezos, who stepped down as Amazon's CEO in 2021 but still serves as chairman, still owns over 900 million shares.
That stake is worth nearly $200 billion, keeping him Amazon's largest shareholder, CNBC said.
This latest sale follows another large transaction just days earlier. At the end of June, Bezos sold $736.7 million worth of Amazon stock.
Combined, the two moves have brought in more than $1.4 billion in just a few weeks.
NOTE ALL THESE "COINCIDENCES" TODAY
— BeingJustified (@BeingJustified) July 8, 2025
JEFF FROM #AMAZON SELLS 666 MILLION IN STOCK ON THE START OF #PRIMEDAY AND THE PUBLICATION DATE OF NEW MBS BIOGRAPHY.
"For the mystery of iniquity doth already work:"
PRIME NUMBERS CIPHER WITH #GEMATRIA IS WHAT GIVES YOU 666 FOR THE PRINCE. pic.twitter.com/cmGZSbWbN6
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The timing of the sale caught attention as it came shortly after Bezos' lavish $50 million wedding to Lauren Sánchez in Venice, Italy.
The event featured a long list of celebrity guests including Oprah Winfrey, Bill Gates, Leonardo DiCaprio, and Ivanka Trump.
There is no official link between the stock sale and the wedding expenses, but the timing has sparked speculation.
Amazon's stock has been performing well. Over the past three months, shares have climbed more than 30%, and technical analysts are watching a pattern called a "golden cross" that appeared this week.
According to Cryptopolitan, this happens when the stock's 50-day average price moves above the 200-day average — a sign some traders see as a hint that prices may keep rising.
The July sales also come just as Amazon's annual Prime Day event kicks off. The four-day shopping event is expected to draw millions of customers, especially in the beauty category, which tends to perform strongly during big sales.
Some analysts say shoppers may use the sale as a way to buy before expected tariff hikes later this year.
Even with the recent rise, Amazon's stock is still about 8% below its all-time high from earlier this year.
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