Aldi Faces Lawsuit Over Alleged Packaging Rip-Off of Oreo, Wheat Thins

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Aldi Faces Lawsuit Over Alleged Packaging Rip-Off of Oreo, Wheat
Packages of Chips Ahoy Cookies are displayed next to Aldi Supermarket's Benton's brand cookies on May 30, 2025 in Burbank, California. Justin Sullivan/Getty Images/Getty Images

Snack giant Mondelez International is suing Aldi, claiming the budget grocery chain is copying the packaging of its well-known products like Oreo cookies and Wheat Thins to mislead shoppers.

Filed Tuesday in federal court in Illinois, the lawsuit accuses Aldi of "blatantly copies" the designs of several Mondelez snack brands to trick consumers into buying Aldi's store-brand versions, Independent said.

Mondelez says Aldi's packaging is so similar that people might think they're buying the original snacks.

"They've copied fonts, colors, and even the placement of the images," Mondelez said in the complaint.

Photos included in the filing compare Aldi products like "Peanut Butter Creme Filled Cookies" to Mondelez's "Nutter Butter" cookies.

Aldi's version comes in a red box, uses a similar white script font, and shows peanut cookies in a way Mondelez claims is meant to confuse buyers.

Another example named in the lawsuit is Aldi's "Thin Wheat" crackers. The box has a yellow background, the word "original," and crackers placed at the bottom — details that resemble the packaging of Mondelez's "Wheat Thins."

Mondelez Claims Aldi Ignored Warnings on Imitation Packaging

Mondelez also highlighted similarities in the packaging of Aldi's chocolate sandwich cookies and chocolate chip cookies, which share color themes with Oreo and Chips Ahoy.

The lawsuit says Aldi has ignored repeated warnings to stop using designs that look too much like Mondelez's.

While Aldi has changed or discontinued some items, Mondelez claims the supermarket continues to sell others with copycat packaging.

According to CBS News, Mondelez, which owns several major snack brands and operates in over 150 countries, is asking the court for monetary damages and an order to stop Aldi from selling the look-alike products.

This isn't Aldi's first time facing a packaging lawsuit. Earlier this year, a U.K. court ruled in favor of Thatchers Cider in a similar case over label designs.

The lawsuit adds to growing concerns about store brands mimicking popular products. Aldi, which operates more than 6,600 stores globally, is known for offering affordable private-label goods.

Neither Mondelez nor Aldi has issued a public comment since the lawsuit was filed.

Mondelez says it's not about competition, but about protecting its brand and stopping confusion at the grocery shelf.

"We want shoppers to know what they're buying," the company stated.

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