Microsoft loses "SkyDrive" brand

By IVCPOST Staff Reporter

Aug 02, 2013 12:03 AM EDT

A United Kingdom ruling recently forced global technology giant Microsoft to change the name of its cloud based service called the Sky Drive. According to the court, the name was trademarked by the British Sky Broadcasting Group.

The tech titan agreed to rename Sky Drive after the UK court issued a settlement last Wednesday. Sources said that Microsoft will not be disputing the decision. British Sky Broadcasting Group said that they will give the software developer ample time to rebrand its cloud service.

Sky Drive is a file hosting service offered by Microsoft that allows users to store music, documents, and programs on the "cloud." Similar services to Sky Drive were Dropbox and Google Drive.

Included in the settlement agreed upon were financial terms which remained private. According to one of Microsoft's executives, "We're glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you."

Recently, Microsoft also had to rename one of its brands after a German company called Metro AG took issue of its "Metro" graphical user interface for the Windows 8 operating system.

Despite these copyright and legal issues, the tech developer generated billions of dollars in the European gaming platform alone. The company is among the top players in the industry with a major hold of the online gaming market share, along with Sony.

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