Trōv said it completed the second round financing and raised its new capital to US $6.8 million. With the new investment, the company plans on expanding its engineering staff as well as strengthen its benefits program for consumers.

The company has developed a technology which collects data of people's possessions and encoding the information into a large database. Accordingly, the company already gathered and assessed 238,000 assets in the U.K. and the U.S.

Scott Walchek, CEO of Trōv, said that in the digital age, the information they collect is important and that is why they have to create "new opportunities" to raise awareness of their work. "The information about what people own is laden with unrealized value, and Trōv is creating new opportunities for our members to liberate that value," he said.

Following the series B financing, the company also unveiled its new Board of Directors, who are all considered as one of the best in their respective fields.